The Team

Jesse Castle
Clinic Director Ideal Body LA

Jesse Joined the Ideal Protein family in 2012 with a successful Ideal Protein clinic in Northern Arizona. Starting at the front desk, making appointments, answering phones and assisting health coaches, she learned the ins and outs quickly realizing that health coaching is something she would love to be doing. She fell in love with the idea of helping people reach their goals and inspiring them to live their healthiest life.

Right away Jesse started on the job training; attended certified training at Super Weekends and taking on new weight loss clients. A few years and thousands of pounds later she was offered an opportunity to help open the first Ideal Protein clinic on Tribal Land in Camp Verde Arizona. As a Clinic Director/Health Coach She continued to help people who suffer from Type 2 Diabetes, high blood pressure and PCOS. The success that was accomplished caught the attention of another Tribal Nation in Needles California. After completing a very successful pilot group they now have an Ideal Protein Clinic. After that experience Jesse Says” I was truly honored to work with such amazing people and teach them something I believe in so strongly, this is my passion and I could not imagine doing anything else”
Although working in Indian Country was highly rewarding for her, Jesse is excited to be part of the Ideal Body LA family in her hometown of Los Angeles California.

Nutritional Counselor

Shira has struggled with weight for the majority of her life, beginning around age 11. At age 18 she was told by a doctor that she was prediabetic and was recommended as a candidate for the lap band procedure. She became motivated to lose the weight on her own, without surgery. After years of trying many diets programs in the past with minimal success, she was finally able to lose 80 pounds by implementing healthier nutrition and lifestyle changes. She found Ideal Protein in 2012 and felt very passionate about helping other people reach their weight loss goals. She has a Bachelor’s in Psychology and is continuing education in order to get her Masters degree to become a licensed psychologist.

Shira regularly conducts some of our weekly support group meetings. She is very knowledgeable about triggers, behaviors surrounding food, and eating habits. She offers emotional support and mindfulness tools to help guide individuals towards a better state of mind, so that they are able to improve their relationship with food and their body.
Shira has attended super weekends, and has successfully completed the protocol. As a Nutritional Counselor, she provides insight as well as education to help individuals during their program, and to achieve better health, vitality, and overall wellness by establishing positive habits for the future.

The Protocol

There are four phases in the Ideal Protein Weight Loss Protocol. During all four Phases you will receive one-on-one coaching, teaching you how your body gains weight and what you should be eating in order to maintain a balanced weight.


Business Hours

By Appointment Only
7:00am - 1:00pm
By Appointment Only
7:00am - 1:00pm
By Appointment Only
7:00am - 12:30pm

Holiday Hours:
Dec. 24th – Closed
Dec. 25th – Closed
Jan. 1st – Closed
All other days and times are regular business hours


Ideal Body LA is Authorized to Use the Ideal Protein Weight Loss Protocol and Products. The testimonials on this website are those of the individual that is identified, you should not necessarily expect to receive these results. Typical results vary from person to person and individual to individual when the Ideal Protein Weight Loss Protocol is followed properly. You should consult your physician or other health care professional before starting this or any other diet program to determine if it is right for your needs.

1110 S. Robertson Blvd # 6 Los Angeles CA 90035 – Phone: 424-333-2003

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